This happens to be to a lot of great artists call the Godfather of Graphic Design. He created famous logos we all may be familiar with like the IBM logo above. He began his career in 1914- 1996 and he took the graphic design to other levels. He works with greeting cards, logos, posters and writes consistently no only for people to understand his work but to help him escape his own thoughts. I chose Paul because he has a similar method to his art as I. I can relate to his art and thinking. He taught at Yale University his teaching was on the thoughts on design, unfortunately, he died in November of 1996.